Clik here to view.
The Net Promoter Score and the value of Promoters
by: Matt RhodesWhether you use the Net Promoter Score or not yourself, you will undoubtedly have come across this ‘single number everybody needs to know’. On one level it is a calculation that takes...
View ArticleClik here to view.
How Much Money Are Apple and Amazon Making from Selling the iPad and the Kindle?
Getting ready for the iPod coming to an Apple store near you, iTunes TV show downloads is about to happen. Apple will be offering US TV shows for $1 each, as reported by the Financial Times. This...
View ArticleClik here to view.
Thought Experiment: What if Facebook, Skype and PayPal Merged?
Many people don’t know that Bostonian William Crapo (Billy) Durant founded General Motors, and if you ever go to the old General Motors Building in Detroit, you will see his initials emblazoned on the...
View ArticleClik here to view.
The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue...
Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job. Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52%...
View ArticleClik here to view.
Lessons from a Recovering CMO with Andre Pino of Forrester Research
Guest Post by: Phil FernandezI had the pleasure of hearing the keynote Andre Pino, principal analyst for Forrester Research, delivered at our recent Marketo User Summit, coining himself a “Recovering...
View ArticleClik here to view.
A New Class Is in Session: 7 Lessons Professors Are Not Teaching about B2B...
Guest Post by: Crissy VetereWith the advancement of Marketing Automation and Revenue Performance Management, B2B marketers are now being taken into a new world of marketing that relies on customer...
View ArticleClik here to view.
Data Analytics: ‘Connecting the Dots’ to Spur Outsized Revenue Performance
Guest Post by: Phil FernandezIt has become an article of faith that information is power. It’s also pretty well accepted that having the ability to effectively and rapidly analyze information can...
View ArticleClik here to view.
Strategies for B2B Marketing in a Recession, Part 2
The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide, written almost three years ago in June, 2008. In this post, I asked a few...
View ArticleClik here to view.
The Value of Honesty Impacts Revenue
Guest Post by: Phil FernandezFundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly...
View ArticleClik here to view.
Revenue as a Lagging Indicator
This post by Paul Graham (Y-Combinator founder) is rich with unique perspective on the really big, 'frighteningly ambitious' startup ideas. I like the way in which he frames them (and they are...
View Article
